Capital markets riding the cutting edge of the digital revolution

Planet4IT has been a successful IT staffing agency for 15 years.  Recently we started to notice that the ever-changing technology landscape has spawned a subset of talented individuals who don’t fit perfectly into the traditional IT world.  P4Capital is our response.

It’s a division aimed at people who specialize at the point where capital markets and wealth management intersect with technology.

Data is where all of these specialists interact, create, and work. Think of data as the meeting point of Digital and Capital.

In 1964, Marshall McLuhan coined the term global village.

The new electronic independence re-creates the world in the image of a global village.” — Marshall McLuhan

50 years later we are finally arriving at the point where it’s becoming a reality.  It is technology that is enabling this, but if you stop and ask yourself why are we pursuing all these technological advances you will inevitably come to the conclusion that commerce is the driving force behind it.

Commercial society has always been the hallmark of North America, and with the fall of communism and the rise of democracy the rest of the world is pushing commercialism to a whole new level.

There is perhaps no better example of commerce than the traders of Capital around the world.

The major stock exchanges see more volume now than ever before, and those who can find advantages in investment can turn very serious profits.

Big data has provided those who can effectively understand it an advantage that rivals the speculation of films like Limitless.


I see every scenario, I see 50 scenarios, that’s what it does Carl – it puts me 50 moves ahead of you.

With big data and good analytics come many advantages in the capital markets trading game:

  • The first is speed.  Real time databases such as Hadoop allow for information to be processed at a rate unprecedented in human history. We’re talking millions of information indices being turned into relevant and useful information in nanoseconds.
  • The second is depth.  Algorithmic programmers now have access to a huge volume of data they can sift through and collect relevant information from.   This has allowed traders to build significantly more accurate predictive models.    Now we are living in a world where data processing gives competitive advantage.
  • Thirdly and lastly for this post, is sales.  The world of commerce doesn’t exist without the private funding of people who are willing to put their money in other people’s hands.  The ability to maximize the amount entrusted is often an overlooked component of the trading game.  Sales teams and traders work side by side in banks around the world.  Big data analytics have given those sales teams ammunition to maximize their investment by building out customer profiles that predict who they should be contacting on any given day.

It’s easy to get distracted by the bright lights of the Digital world, but the reality is commerce is one of the biggest reasons these technological advances are useful to society.



Guest Blogger: Andrew

Andrew is one of the newest members of Planet4IT, so he brings with him a fresh new perspective.

With one eye on the job market and the other on the IT world, he’s the man to go to for information on how the latest advancements in Data, Digital Marketing and Social Media are effecting business.

Andrew encourages you to reach out to him through not only telephone or email, but LinkedIn and Twitter as well




Put your Best Face Forward – The Benefits of Digital Video

In our personal and professional lives, we use social media in a lot of ways to develop relationships with people. We follow people on Twitter. We connect on LinkedIn. We update our status on Facebook and hope that people will “like” it.

Whether or not we’re aware of it, a large part of why we reach out through these mediums is to achieve human contact. As people, we want to be connected to and feel a sense of connection with the other people around us. Even the name Facebook suggests that we want to see others’ faces, to connect face-to-face.


But how can you best achieve that sense of connection with your clients or a potential employer? One great way is through the power of digital video. Using video to create products like weekly video blogs, digital walkthroughs, live product demos, client testimonials, or video resumes helps to not only showcase who you really are but also to build a sense of trust and connection by putting a smiling face with your name as it appears on-screen.


For job-seekers, having a high-quality video resume could help you stand out from the crowd when employers are inundated with literally hundreds of job applicants. It also shows that you are innovative and willing to go the extra mile.


For companies, having high-quality video on your website helps to showcase your people and products, and gives potential clients a chance to feel connected to you, sometimes even before they make first contact! As well, professional, polished video shows that you are ahead of the trend when it comes to online marketing and that you are innovative in embracing new technology and new ways of connection.


Social media metrics have measured that posts with images get more views and shares than text-based posts, and posts with video tend to achieve even higher results than image-based posts. So, if you’re looking to boost follower engagement, presenting a series of short videos could help you get those desired numbers!


As digital video technology becomes cheaper to acquire and easier to use, more people than ever before are picking up cameras. This is both a good and bad thing, in that there are a lot more people who are learning to create digital video (yay!), many of whom do great work. However, there are also a large number of DIY cameramen who may not have sufficient training in related areas like audio, lighting, and editing to produce a high-quality, polished product (boo!).


Often, bad video is worse than no video. Fans of the hit sitcom “How I Met Your Mother” may remember the hilarious eyesore that was Barney’s video resume. For fun, you can see for yourself at:


Sorry, Barney, but the video isn’t as awesome as you think. (The HIMYM producers did a great job in creating such a great “bad” video!) A couple issues you might pick apart from this video are the bad overall  image quality, the obvious self-inserts, and the over-use of stock footage and explosions, just to name a few issues.


But don’t let Barney’s cautionary tale deter you from getting great video. If you prefer to take the DIY route when it comes to video production, make sure you have done sufficient research on audio, lighting, video, and editing gear that is all within your budget and will give you professional results. While devices such as an iPhone can create good video, you need to think about if it will adequately serve your needs. Investing in a digital video professional to produce video content for you is a surefire way to take all the stress of video production off of your hands and ensure you have a quality product you are proud to show off.


Whichever path you choose… lights, camera, action on video that makes YOU look AWESOME!



Emily Schooley is the CEO of Laughing Cat Creative – a creative consulting agency and media production house that specializes in bringing revolutionary awesomeness to individuals and businesses within the GTA. Check us out at to see how we can make your life more awesome.


How do you survive a Telephone Interview?


Why are telephone interviews so difficult?  They should be so easy – right!!!  Wrong.  That’s the first mistake everyone makes.  Now your first and only impression is your telephone manner.  If you treat this interview like it’s a “no brainer” then chances are you will not get through to the F2F interview.

Telephone interviews are done to find the candidate that can actually do what the job description asks for and can also do the duties/achievements on his/her resume.   In this day of professional resume writing services companies want to make sure that you have actually done the activities on your resume.

What can you do to make it through the telephone interview:

  • First of all treat the telephone interview as seriously as you would a F2F.  This means:
    • Get out of your pyjamas.  Dressing for a telephone interview will perk you up and make you feel more professional
    • Find a room to take your call in that is quiet and has no distractions (no radio, tv, children, pets)
    • If you are going to sit down, then make sure it has a comfortable chair that doesn’t allow you to slouch.
    • Try standing and walking around.  Your voice projects better when you are sitting straight or standing.  Talking with your hands will help add personality and animation to your voice as well.


  • The next important thing is to “Be Prepared”.  Again treat it like a F2F:
    • Study your resume – be able to expand on points in your resume when asked about specifics.
    • Study the job description.
    • Think of questions that the interviewer may ask re your resume or job description and practice them.
    • Research the company and make a list of questions, if you don’t have time to ask them all during this interview, you will have them ready for your F2F.
    • Use a cheat sheet.  No one can see you, this has it’s advantages.  You can have your resume right in front of you.  Write down questions they might ask with the answers beside it.
    • Script your “hello, good morning, thank you for taking the time to interview me”.  But remember it’s not a play so ad lib as well.
    • If possible try and find out who will be interviewing you and their position in the company.
    • Listen to the questions, if you aren’t sure then ask them to repeat it.  Pausing to collect your thoughts is ok.
    • Don’t get flustered if there are silences, the interviewer will be making notes.  Answer the question and then ask them if they would like more detail.
    • Use a headset.  This will allow your hands to be free to take notes and the reception is usually clearer for both you and the interviewer
    • Do a practice phone interview.  Make a list of questions and get a friend or family member to call you and practice, practice, practice.  
  • Little things can make a difference:
    • Don’t multi-task.  If your computer is open, have it open only to your resume or your cheat sheet.  Don’t be checking out your email or your baseball scores or the newest sale at Guess.
    • Turn off call-waiting on your phone and needless to say if you forgot don’t answer it or even look to see who it was.
    • Don’t eat or smoke while on the phone.  Sips of water are fine if you find it necessary.
  • Ask the interviewer for their email address so you can send a thank you note after the interview
Remember be enthusiastic, you applied for this position and you want this job.  You have to get those impressions through with your voice, the person can’t see your face.  So smile, laugh and tell them you are looking forward to the F2F.
Would love to hear from you about “What helped you with a successful telephone interview?” and/or “What simple mistake caused you to miss making it to the next step?”
 happyfacehanddrawn Good luck job hunting


Lynne Carlson started her career off in administration, moved to Cobol Programming and for the last 14 years worked in all things recruitment.  Absolutely loves social media and excited about all the new innovations appearing every day!


Tesla Motors and how technology is influencing the Automotive Industry

Technology is not only the talk of mobile device lovers, but it also has significantly changed the landscape for how industries interact with their customers.

Looking to the automotive industry, there is a plethora of companies looking to make their mark on the future today. No one company is further along those lines than Tesla motors.

Think of any modern device that you are pining for. Tesla motors has just entered the hot list of products on wish lists - (with 4 wheels and an environment fit for a king). A quintessential tech buffs dream with a future so bright it could be classified as its own innovative energy source.

Technology seems to be sitting in the centre as an answer to a lot of problems. More often than not, those problems refer to the gas guzzling, environment killing emission bombs known as automobiles.

The automotive industry has been under fire for quite some time as to what it will do to make sure that the future is sustainable.

What answers have technology provided for making cars sustainable?

Pure electric brilliance! Tesla Motors has arrived to rule this space and provide one of the most beautiful cars seen on the roads today while doing it.

Image courtesy of

The previous greatest impact technology had on cars was around the 60’s when computers made the entrance to consumer vehicles, and were used to monitor things like manifold pressure, engine temperature, and to turn on and off the distributor for fuel injectors on German cars made in the USA.

Noting that at the time technology here was used only as a way to make a mechanics lives easier by making the vehicles more reliable, to increase power, and to help keep the engines running smoothly- No talk of fuel efficiency yet.

It wasn’t until oil crises, multiple recessions, and the Global Warming Crisis of the modern age that technology has been used as a saviour to this industry; as something to reply with as answer to “what the heck have they been doing all these years?”

Technology allowed us to develop new materials that are lighter and stronger and therefore capable of being moved by the smaller less powerful engines that now run them, which in turn helped to create the compact and sub-compact and fuel sipping hybrid segments seen today.


But let’s circle back; barring a discussion over what technology was really doing for the industry (increasing profits!)

Technology has now taken another leap via Tesla Motors as the company reinvents the concept of sports cars, family sedans, and soon to arrive SUV’s and affordable vehicles for the everyday person. They do this by taking the stance of a pure electric vehicle that is so technology inclined that one day it may be these cars who drive us and not the other way around.  This is what technology is or at least what it should be, it’s a game changer- but only when it is embraced and incubated with new methodologies designed specifically for it.

Tesla has shown the industry what it needed to do, to start over from the beginning and create something that not only makes you feel better about your impact on the environment, but that also gets your heart pumping just by looking at it. Needless to say this has changed the very fabric of what the industry is all about, as all companies are now under the looking glass of not just governments and regulators, but the public and its perception of what is in it for them.

Check out this awesome Tesla infographic via Visual Capitalist.

Infographic Tesla

As Tesla continues to grow and offer more to the public, people will begin to question what it means to buy an inexpensive vehicle. Those questions will involve not just purchasing costs,  but also the cost to run the day to day lives we all lead and the impact of doing it.

The technology in these vehicles allows us to look to other vehicles with luxury, power, and a zero emission impact as we drive them.  The impact of technology on the automotive scene has been long and misused, but with Tesla technology is at the forefront of what they do and who they are. They call to light what the industry should do and what can be done as a result of the technologies available to us today and give light to what will be done with what may be available to us tomorrow.

Technology has changed the paradigm and the culture of the automotive industry because of the use of them by companies like Tesla who is an, if not the, automotive game-changer that designs vehicles of the future, today.


Devon is our newest Associate Recruiter at Planet4IT, and in addition to being a car fanatic, he is all about being healthy. Whether its business or personal, he knows how to keep everything in the best shape it can be.

Finishing his second degree in Business Management this fall, he’s focusing on our subdivision P4Capital, developing and organizing our own personal database of all the markets.

If you have any questions about marketing, finance, analytics, or health give him a call.

He can be found in the office from 10-6 Monday to Friday and be reached through both Telephone or Email.