The P4Digital group is joining in the Podcast community with a series of Round Table discussions piecing together what the Digital revolution means.
This is their first – what Digital means to them and what it means for the world economy.
Amanda: We are P4Digital, and we are all about the Digital Revolution. I’m your host Amanda, and I’m sitting here with the P4Digital executive team. We’ll be meeting once a week to discuss what the Digital Revolution is and what it means for you and your company. Stay tuned.
Andrew: Hi I’m Andrew Carlson, lead recruiter with P4Digital. I’ve been interested in technology since I was young, and have been recruiting for the last year.
Harnoor: Hi, my name is Harnoor Sidhu. I’m an associate recruiter in the P4Digital department with Planet4IT.
Ashley: Hi I’m Ashley Zasadny, and I’m an account manager. I’ve been with Planet4IT for two years and I work on both the Planet4IT side, and also the digital division called P4Digital.
James: Hi my name’s James Martindale, and I’ve been working with marketers and Digital marketing technology for the last 10 years, and I’ve been here at P4Digital for coming up to four months.
Andrew: I find the Digital World extremely interesting because it’s where technology meets the sales and marketing teams, and provides the sales and marketing teams with all sorts of ammunition that they never had in the past. If you think about it, the back office has been built on technology for the last 35-40 years, and now that it’s moved into the front office, companies such as Google and Twitter and things like that, are doing all sorts of advancements in the world that I’ve been excited about since I was a kid. You look just at what Google X has on the go, and I know we’re not really supposed to talk about Google X but, some of the projects there, like living forever and things like that are things I’ve always dreamed that would come true, so working in the Digital world is something that I’m happy to be a part of.
James: 50% of marketing works but I don’t know which 50% is the famous age old quote for marketeers. Really that’s started to change immensely in the last decade. Gone are the days where you take out newspaper adverts, you take out billboards, you take out signs at sports arenas and you wonder who’s looking and paying attention to them. Digital has really opened an opportunity for marketeers to take a close look at really, who is engaged in their audience and more importantly, what is their demographic. So, now the kind of the challenge has evolved from not so much what’s not working but what’s working and what’s working more effectively. There’s so much data now for marketers to cook, that you know really it’s about getting a handle on all of that data, and figuring out what are the most effective channels and then how they can utilize those channels more effectively. We’re in a kind of golden era, and people are driving it. Yes, digital is all about great technology, but without the brains behind the technology, businesses are going to struggle.
Ashley: For the last two years I’ve been working with Planet4IT on the, or really working within the areas of the traditional IT space. Within the last six months I’ve been introduced to the digital side of the industry, and I’ve really seen how there’s a collaboration of both worlds, or almost like a meshed or grey area, where there’s a lot of technologies and languages that are now being brought over to the digital side. To reference Andrew’s point, really it’s where the back office meets the front office in relation to marketing and sales.
Harnoor: Referring back to Ashley’s point, she said going from traditional into the world we have today in IT. A great real life example of this could be the change from the Waterfall Methodology to Agile which is quite high in demand in the newest of jobs. Just to kind of reflect back on and give a brief description on what each of those are. The Waterfall Methodology is sort of like a sequence, it’s going from point A to Z but falling through the alphabet whereas the Agile Methodology is more of a collaboration between all of the different units of business group exactly so, rather than working on whatever the project may be and sending it from department to department the Agile Methodology allows for a collaboration. One of the biggest benefits of the Agile Methodology in comparison to Waterfall I guess is that in the case that, for example a project doesn’t go as to specifications that’s okay with Agile because you can go back to what the previous step was and make modifications to that rather than scrapping the entire project. It helps to cut back on developmental time, rather than having to scrap a whole project you can just go back to work on that one individual unit that needs to be reconstructed.
Andrew: To James’ point, I think the real interesting things that digital does is the insight it provides into marketing and the wants of a consumer. If you think about efficiency and how much more efficient our marketers of today are compared to even a decade ago, it’s really night and day. Imagine a decade from now, the consumer is going to be literally powerless, but today what you see is that a good Data Scientist, Data Analytics guy they can provide your marketing, creative people the ammunition they need to design a campaign within a day or two of tracking your online behaviour that would have taken a traditional survey group years in the past to compile the same amount of information.
James: Talking to the sort of front end of the digital marketing side, you know we’ve evolved to a point now, which is great for marketing departments, where you’ve had companies like Adobe, IBM, Salesforce and Oracle to name but a few, who’ve actually gone out and bought a number of email marketing platforms, web analytics tools, CMS tools and really started integrating these tools. Increasingly what we’re going to see companies asking for is people with the ability to work with these platforms on that sort of front end data, and then also people figuring out how these tools can be integrated into their wider strategy, what they’re doing in house like for example we’ve seen with all the major banks in Toronto. And let’s not underestimate the skills of people who’ve worked with the Big Data guys like SAP and SAS. There’s a lot of niche tools out there and skills that people can acquire in Digital marketing, but I think you know, with those bigger players having acquired stuff they’re going to become more and more commonly looked for.
Andrew: Again to James’s point, one of the most recent jobs that we’ve received an order for from P4Digital is for a Cloud Big Data Architect. And the amazing thing about this opportunity is that they’re really technology agnostic, just that you’re working on highly scalable software. And that’s because the people of today don’t have the experience, hands on of using the languages in the database that are going to be used in the future. And so the only way to get people who can do these things are to find bright individuals that you can train in these sort of technologies. And we’ve seen it with numerous clients, not just this Big Data Architect one, but a Salesforce company we were dealing with was willing to look at traditional programmers and train them in the language of Salesforce, which is as digital as it gets. One of our gaming companies did the exact same thing, all they cared about was the ability to handle large traffic on their platform, and language agnostic, which is very, very rare and something that is just starting to happen in the last six months.
Harnoor: Going off of James and Andrews point talking about newest technology that there’s a lack of today but is going to be used extensively in the future. We can take in point, even Ember, the new framework developed somewhere around two years ago. There’s a huge lack of it in the market, but it definitely is a progress in the IT industry, which is going to be used extensively going into the future. So going off of that, if you do have any Ember experience please do feel free to send in your resume!
Amanda: That was the P4Digital executive team in the first of many round table discussions talking about the Digital Revolution and what it means for you and your company. Join the conversation! Check out our website at http://www.planet4it.com P4Digital, helping you reach velocity quickly. Thanks and see you next time.