The Internet of Things in Lynnetalk means less wires. You probably don’t even realize how many things in your home right now are part of the “IoT” family. Do you have a wireless printer or one that is connected through your modem so that all your computers and tablets can access it. How about a smart TV. Yes – it is part of the IoT. Basically anything in your home that is connected through wi-fi to the internet is part of the IoT. My smart meter is one of my favourites – not only can I control it from my phone but so can the Hydro company. In the summer during a heat wave, they will turn my air conditioning down to help control possible black/brown outs. (I just thought I was having a hot flash every day at 5 pm).
Every day the IoT is adding new features and items faster than we can keep up. The main conduit for the IoT for the everyday person seems to be your phone or tablet. Some of them we don’t even realize are happening.
Hyper-Targeting – A catchy phrase that basically means everything you do on the internet is being tracked and analyzed.
Do you have a mobile phone or tablet? Your phone is basically being tracked every time you move. Yes – every time you move. A signal is being sent out as you walk through the mall, as you drive your car. What is this data being used for?
- Retailers will use that data to transmit “Sale of the Day flyers” to your phone as you walk through the mall.
- Restaurants will target customers in walking or driving in a 5 mile area letting them know about specials being served between 5 and 8 pm.
- Advertisers will be able to track your likes and dislikes as your phone travels around the city/world. They will know where you shop, what you buy, your favourite coffee and then you will be targeted with advertising for your specific likes. I guess it is better than receiving paper flyers from every box store in your region :).
This is Big Data at its biggest. Just think every step you take is being recorded. Every coffee you order, every trip you take, every book you read. Tick Tick Tick, they are all being counted and a multitude of companies are analyzing this data and selling it to advertisers. Google and Facebook are the gods of Big Data.
We’ve all seen that commercial by CIBC – take a picture of your cheque and deposit it automatically. Wish I had it today, last thing I want to do is head to the bank when it is -20 outside.
Apple Pay is coming to Canada, maybe as early as March 2015. Get rid of your wallets, now you only need your iPhone6 when you go shopping. Google Wallet is the android equivalent app. But don’t leave your credit card at home quite yet, even though more retailers are offering this service it is still quite limited.
How often do you lose your car keys? Your purse? My eyeglasses at least twice a day. Well let me introduce Pixie – the Location of Things. All you have to do is attach “Pixie Points” to things, anything. Then your mobile phone (yes your mobile phone knows more about you then your mother) can find anything you have pixied. The other great thing about this app is you can categorize items together – i.e. do you travel a lot – then pixie your passport, your medications, your travel documents, chargers, etc. Before you leave check the app to make sure they are all in your bag. No more “Mom where is my knapsack” just PIXIE it.
What will the Future bring?
Are you excited about any new innovations? Do you have an iFit watch? I would love to hear from you about your favourite IoT or what you think the future will bring.