Rise of the Digital Space

Welcome to a new edition of the P4Digital Round Tables!

Who among you would love to work from home. With Digital technologies it’s becoming easier to do. This week the P4Digital executive team examines the rise of the digital space.

Stay tuned and enjoy


Amanda: We are P4Digital, and we are all about the digital revolution. Can you imagine going to work in your pyjamas? How about never having to worry about the commute? For more and more people, it’s becoming reality with Digital Offices and digital space becoming more commonplace. This week, the P4Digital executive team discusses what it means for businesses when work and leisure are in the same place.  

Andrew: Okay, so today we’re going to look at how digital is changing the workplace.

James: Why is digital changing the work place? Is it that commutes are killing employees? Is it that workspaces are getting more expensive? Or is it that working remotely is the way to synergize teams and get them to be more productive?

Andrew: The obvious way that digital is changing the workplace, is in making it easier for people to work from different locations at the same time. No longer do you all need to congregate in one spot. Remote offices, work from home, virtual offices – these are all solutions that make a lot more sense now than they did in the past. And so that’s the obvious way that digital’s changing the workplace.

Amanda: Are there any examples here of remote offices?

Harnoor: Most definitely. Andrew and I were working with a candidate just in the recent past. Obviously I can’t mention names, but she’s taking time off until, I believe it was this month. Yeah, we were working on a great opportunity and it seemed to be the perfect fit, but for personal reasons she wasn’t available to actually travel into the office. So evidently that was a huge loss on our part. But had remote work been a possible option, who knows what could have been?

Ashley: I’ve seen some of my clients actually get rid of most of their prime office space and just set up hoteling stations, which basically means workers can come in, set up their laptop, plug into a desk that’s not specifically for them. They’ve gotten rid of all of the corner offices, broken down all the walls, and almost put in a space that’s all open so it’s more of a collaborative environment. That being said, specifically one of my clients is now acting almost like a start-up where everyone sits down at the same desks, regardless of whatever level you are in seniority and just work together and bounce ideas off of each other. Also I’ve seen some companies actually set up their own personal dashboard for employees. So they can see at any given moment, on any given day where they stand in relation to their fellow colleagues. And they can actually see their bonus dollars add up on a day-to-day basis in real-time. So I think digital opens up that sort of evaluation as well.

Andrew: Yeah, and just to build on that, one of the new clients we brought on board here has a tool that measures how socially active you are in promoting the company. If you attain a certain score for Twitter postings or LinkedIn sharing or whatever you do, they’re actually willing to reward you with whatever the case it may be, maybe it’s a gift card maybe it’s an extra day off who knows, but it’s a tool developed to measure how socially active you are in promoting the company. I think you’ll see all sorts of stuff like that in company building or team environments.

Harnoor: I think another way that digital is changing the modern workplaces is through efficiency and speed. Comparing to even just a few years ago where technology wasn’t that prevalent within the work place, taking an increasingly longer period of time to get work done whereas here, even if team members are — let’s say one person’s in Canada while another is half way around the world, it’s so much easier to coordinate your work and get everything done along that timeline.

Andrew: While we’re at it can we also get rid of the notion that 9-5 exists anymore? Especially in any sort of sales driven position, if you get a pressing issue that comes up after 5 or before 9, you’re certainly going to jump on that immediately. And that’s all because of digital technology that you get these alerts that things are happening when you’re not in the office between 9 – 5. So the second you get rid of the notion of an 8 hour workday happening between 9 -5 you’ve got to make drastic changes to the way your business operates or else the culture is going to go down as people are working 12 and 14 hours.

James: In essence it’s 2015 now. Being in the office is no indication that tasks are going to be completed. We live in a wireless world, and increasingly see people working in supermarket lines, sending and responding to emails, you increasingly see people jumping onto webinar technology on days off because they’re doing business globally. And really the world has changed, and obviously the great thing with digital is that it’s enabled this precise and refined method of tracking, where you really are able to figure out with data what the productivity of your individual business resources are and that includes people. There’s good and bad to it. On the positive side, people can take advantage of the benefits of eradicating commutes, they can have that extra work life balance, but on the flip side big brother will still be very much be watching you, because all of their transactions for the organization can be recorded. So really like all good business, the most important thing for employers and employees in these situations will always come down to defining how their communication channels are going to be during these periods. And really, making sure those communications are effective and up front understand transactions need to be done in order for the organization to be successful by the goal congruencies.

Amanda: Amanda: That was the P4Digital executive talking about the Rise of the Digital Space. Want to know more? Check out our website at http://www.planet4it.com or follow us on Twitter @pfourdigital. Thanks and see you next time. 

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