The Internet of Things – Yes you are using it everyday!


The Internet of Things in Lynnetalk means less wires.  You probably don’t even realize how many things in your home right now are part of the “IoT” family.  Do you have a wireless printer or one that is connected through your modem so that all your computers and tablets can access it.  How about a smart TV.  Yes – it is part of the IoT.  Basically anything in your home that is connected through wi-fi to the internet is part of the IoT.  My smart meter is one of my favourites – not only can I control it from my phone but so can the Hydro company.  In the summer during a heat wave, they will turn my air conditioning down to help control possible black/brown outs.  (I just thought I was having a hot flash every day at 5 pm).  

Every day the IoT is adding new features and items faster than we can keep up.  The main conduit for the IoT for the everyday person seems to be your phone or tablet.  Some of them we don’t even realize are happening.


Hyper-Targeting – A catchy phrase that basically means everything you do on the internet is being tracked and analyzed.  

Do you have a mobile phone or tablet?  Your phone is basically being tracked every time you move.  Yes – every time you move.  A signal is being sent out as you walk through the mall, as you drive your car.  What is this data being used for?  

  1. Retailers will use that data to transmit “Sale of the Day flyers” to your phone as you walk through the mall. 
  2. Restaurants will target customers in walking or driving in a 5 mile area letting them know about specials being served between 5 and 8 pm.  
  3. Advertisers will be able to track your likes and dislikes as your phone travels around the city/world.  They will know where you shop, what you buy, your favourite coffee and then you will be targeted with advertising for your specific likes.  I guess it is better than receiving paper flyers from every box store in your region :).

This is Big Data at its biggest.  Just think every step you take is being recorded.  Every coffee you order, every trip you take, every book you read.  Tick Tick Tick, they are all being counted and a multitude of companies are analyzing this data and selling it to advertisers.  Google and Facebook are the gods of Big Data.
Digital Payments 

We’ve all seen that commercial by CIBC – take a picture of your cheque and deposit it automatically.  Wish I had it today, last thing I want to do is head to the bank when it is -20 outside. 

Apple Pay is coming to Canada, maybe as early as March 2015.  Get rid of your wallets, now you only need your iPhone6 when you go shopping.  Google Wallet is the android equivalent app.  But don’t leave your credit card at home quite yet, even though more retailers are offering this service it is still quite limited.  


How often do you lose your car keys?  Your purse? My eyeglasses at least twice a day.  Well let me introduce Pixie – the Location of Things.  All you have to do is attach “Pixie Points” to things, anything.  Then your mobile phone (yes your mobile phone knows more about you then your mother) can find anything you have pixied.  The other great thing about this app is you can categorize items together – i.e.  do you travel a lot – then pixie your passport, your medications, your travel documents, chargers, etc.  Before you leave check the app to make sure they are all in your bag.  No more “Mom where is my knapsack” just PIXIE it.  

What will the Future bring?

Are you excited about any new innovations?  Do you have an iFit watch?  I would love to hear from you about your favourite IoT or what you think the future will bring.   


happyfacehanddrawn Good Luck job huntingguestpostintroductionLynne Carlson started her career off in administration, moved to Cobol Programming and for the last 14 years worked in all things recruitment.  Absolutely loves social media and excited about all the new innovations appearing every day!


Can Twitter help me find a Job?

Can I tweet my way to a job?  Most definitely.  Can I tweet my way out of a job?  Most Definitely (but that is another post).

Twitter has 284 million “active” users. No real surprises in the top 10 list.  Twitter isn’t allowed in China otherwise they would definitely be on the list.

“Top 10 countries, number of Twitter users: USA, UK, Canada, Australia, Brazil, Germany, Netherlands, France, India, South Africa.”  (Forbes)


As you can see from the graph above – Twitter users are in their prime job hunting age.  54% of Recruiters are now using twitter.

When you join Twitter, be prepared for your network to grow in leaps and bounds.  What next?  Let’s start off with the basics.

Open an Account

  • First you need to open an account and set up a name.  You can use your real name or make up a handle.  Make sure if you use a “handle” that it is professional.  @ilovecats (is probably taken) wouldn’t offend me, but might not present the degree of professionalism you would like.
  • Post a professional picture of yourself or make up a logo based on what type of job you are looking for.  If you are a web developer you could do a cover photo with the different languages you use, i.e. html, java, j2ee, etc.
  • This account should be used for your job hunting only.  If you wouldn’t talk about it in an interview, don’t tweet about it, i.e. don’t be tweeting about how many shooters you did on a Friday night.  Although fun healthy family events present a positive lifestyle, so tweet pictures of your nephews and nieces.
  • Don’t start tweeting until you are finished with your set up, i.e. profile, picture, etc.  First impressions do make a difference.
  • Need help signing up, click here


  • What’s a hashtag?  It is basically a way to put tweets into a category so people can find them.  One of my favourites is #onstorm (oh yeah a hashtag has a “#” in front of it).  Every time there is the threat of a storm I check out #onstorm and find pictures and tracking information about where the storm is.  I’m a storm groupie.  #Leafs, #BlueJays, #cometlanding – there are hashtags for everything from sports teams to current events to traffic and yes the big one for job hunters.
  • The networking capability is massive in Twitter.  Here are top hashtags used for job searches and job openings.  You can also qualify your tweets by your skill, ie #java, #html, #banking, #ongov.  Do a little research to find out the popular ones.  Try one and see what happens.
  • Oh one last thing, maximum of 3 hashtags per tweet.  Do a little research to find out the popular ones.  Best thing is to try and find the one that works the best.


Now you have to decide who to follow:

  • If you know what companies you would like to work for, then follow them first.  Most of them will post jobs on Twitter.  Try and find out who the hiring managers are, and if they have a Twitter account then follow them.
  • Again what skill are you selling?  Follow groups and people who have the same qualifications/interests.
  • Recruitment companies all have twitter accounts and they all post jobs on Twitter.  Find the ones that are in your area and have expertise in your field.


Next step is forming a relationship with your followers

  • ENGAGE – yes you have to engage with your followers.  You can start off retweeting their tweets, but it is much better if you actually respond to one of their tweets.  It shows you did actually read their tweet, blog or story.
  • CONTENT CURATION is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.”  (wiki).  Tweet stories that interest you, retweet breaking news (if you see the subway is closed – tweet it), find blogs about your field and tweet them (with a comment).
  • LISTS – Lists are a way for you to organize all your followers.  CompaniesIwouldliketoworkfor, FavouriteTorontoPeople, TopJavatweeters, etc.  Lists can be public or private.  Followers like to be put on lists so don’t make them all private.
  • CHATS – there are chats for everything you can imagine.  Love gardening there’s a chat, love the Leafs – there’s a chat for that.  Every skill has a chat group from iCloud to BigData to Hadoop to name a few.  There are lots of job hunting chats and recruiter chats offering advice to the job seeker from “how to write your resume” to “how to answer interview questions”.  One of my favourites is #Tchat on Wednesdays – it starts with a podcast and then a 30 minute question period.   Joining a chat and taking part is the easiest and most fulfilling way to actually form relationships.
  • BEWARE – you don’t have to follow everyone back.  Be prepared to receive follows from Twitter accounts who are trying to sell 10,000 followers for $5.  As a job hunter you are using Twitter as a means for job searching not to make yourself look important.  All they do is clutter up your stream.

Twitter is just one of the wonderful networking job hunting social media platforms out there.  Use it to your advantage and enjoy the education, laughs and up-to-date information you will find as you tweet your way to a new position.

happyfacehanddrawn Good luck job hunting


Lynne Carlson started her career off in administration, moved to Cobol Programming and for the last 14 years worked in all things recruitment.  Absolutely loves social media and excited about all the new innovations appearing every day!

Is your Social Media “Social” enough, Try a Tweet Chat

Tweetchat  What does Social Media mean to you:

  • Posting on Facebook
  • Tweeting on Twitter
  • Updating on LinkedIn
  • Pinning on Pinterest
  • Sharing a photo on Instagram

These are the basics.  If you are lucky your interaction will include:

  • A like
  • A comment
  • A favourite
  • A retweet
  • A share
  • A repin

But to really get some interaction you just have to try a “Tweet Chat.” Tweet Chats are full of real people talking to you in real time.  They usually last an hour and at the end of it you are going “WOW, I can’t believe it is over”.  Thankfully most of them tweet you a storify (a web story of all the tweets) so you can find the things you wanted to remember or go over the information you missed.

You are probably asking, “OK, Why do I want to do this? What is the benefit?”   Tweet Chats are made up of people who share the same interests and/or want or need information about something.  It can be anything.

My 1st tweet chat was with #BizHeroes, moderated by Kelly Hungerford (@kdhungerford) and  Every week they have a business expert on different subjects.  This week’s expert was Kyle Akerman (@KyleAkerman) talking about Google Analytics.  Other chats have included “Mindful Curation” with Judy Gombita (@jgombita) and some great advice from Sarah Santacroce (@sarahsantacroce) on LinkedIn.   I am basically a “lurker” at these chats.  My philosophy is “Listen and Learn” and every so often throw I my 2 cents in.  Questions are asked, the expert answers and everyone else throws out their likes and dislikes for the subject.  Not only are the participants very helpful, but they are also super nice.  They like to chat 🙂

Because I have a huge interest in Social Media right now and am trying to learn as much as I can, I have joined #BizHeroes, #TChat and #PRProChat.  These are all business related chats.

On my list of chats to check out are:

  • garden chats #gardenchat
  • photography chat #photographychat

Do you have a business, medical or other how to? Well you can probably find a chat to help you with your questions.  There are literally 1000’s of chats, on 1000’s of topics.  Check the twitter list or just try typing into google “your subject twitter chats” and see what comes up.

Following a chat is fairly easy.  You can type the #subject into your search bar on Twitter and then follow the conversation.  This is a great way to see what is happening, but if they are moving quickly you can lose track of all the responses.  Try one of the dedicated chat rooms.  I use “”, and  “” has also been recommended to me.


The format is pretty straight forward.  The mediator puts out a tweet with the first question.  Q1….  The expert gives his answer with A1…., then everyone else pipes in with their help, retweets, favourites, etc.  This helps you to keep track of the entries that are pertinent to you.  Then after 5 to 10 minutes.  Q2? appears.  Normally in the hour there are around 6 questions,  with lots of comments.

Most chats run about an hour.  Some groups get together every week on the same day at the same time.  Others chat once a month.  Be sure to check out the timezone.  Chats are run all around the world.

Yes you can multitask while following along.  I have definitely had to pop in and out while formatting resumes.  You can usually catch up very quickly.


 happyfacehanddrawn Give it a try, Don’t be shy!!!.  They aren’t all business-like, and the people do like to chat.  You will laugh.  Grab a coffee, tea, and your mouse and get ready for the fastest hour of your week.


Lynne Carlson started her career off in administration, moved to Cobol Programming and for the last 14 years worked in all things recruitment.  Absolutely loves social media and excited about all the new innovations appearing every day!


It really all began with the Arab Spring in 2010. Social media played a huge role in that entire affair. In fact, the media coined the term ‘Twitter Revolutions‘ in an effort to define what the world was seeing. In the past, media provided a filter.  If something was on the front page of the evening news, it was considered important.  If it was buried deeper in the paper, or later in the newcast, it could often be disregarded as unnecessary.

Twitter changed that.

Today,  anyone can broadcast—whether it’s a distraught mother, a crusading journalist, or an angry Canadian complaining about #firstworldproblems.     Nobody needs to ask for permission to write about something, even in a corrupt, authoritarian country. The government can no longer control the media in any part of the world that can connect to the Internet. Twitter has released those restrictions. With a simple #symbol, everything can be shared.

That’s why social media is playing an increasing role in shaping events.  A small group of passionate people can influence and form entire movements. Of course, some governments have tried to control the spread of information by controlling Twitter, like they would a paper or a news channel.

The Turkish Prime Minister for example, tried to block his country’s access to Twitter when he didn’t like what was being posted about him and his government. Days later the country’s highest court ruled that this ban was illegal and ordered the government to bring it back.

UPDATE: The YouTube ban in Turkey was finally lifted today, June 4.

Curious as to how many people are actually using Twitter? Check out this graphic from the Twitter website.

twitter users


Twitter_logo_blue One of the reigning Kings of Social Media, Twitter has flapped in and picked up an impressive flock of followers. Founded in 2006, it started out as a text messaging service that allowed users to communicate with a small group with short and sweet messages. Twitter-is-a-service-for The main charm of Twitter is that it is real time. Information is shared immediately and can be used on almost any device to share news, pictures and real time conversations.


There are many ways this new information exchange has affected the world around us. Listed below are a few of the most singificant ones.

1. Made information move in real time

Twitter happens in real time. As a result, news spreads faster than ever. This quick exchange of information has been invaluable  in citizen uprisings, like the Arab spring or for fundraising efforts during the disaster in the Philippines last year.

2.  Created ‘Twitter Celebrities’  Twitter’s list of 100 most popular accounts is dominated almost entirely by celebrities and traditional media outlets. But not far below are hundreds of bloggers, podcasters and online journalists who have found a bigger audience on Twitter than they probably would have without it. When a single tweet puts your thoughts in front of hundreds of thousands of people, you’re able to help set the agenda in your community. 3.  Journalism Twitter has redefined what ‘breaking news’ is. It has shot journalism from daily updates, to the real time and instant. A story can be posted seconds after it has happened in 140 characters. Actually, a news brief is about the same length as your average tweet! The structure of Twitter is not that different from the most basic forms of journalism. Twitter has become the breaking news platform for journalism, and for journalists to both share and receive information. Twitter also makes many of its users citizen journalists.  Anyone with a Twitter account who is in the right place at the right time can become a journalist. That’s exactly what happened in January 2009 when the US Airways flight crashed in the Hudson River off New York City. US Airways crash in the Hudson River, New York The picture was taken by a tourist named Janis Krums. He snapped the photo with his iPhone, then uploaded it to Twitter later that day with the following caption:

“There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.”

That picture went viral!  It was the first time a tweeted picture made the jump from Twitter, to the front pages of newspapers and broadcasts around the world.

4. The Twitter revolutions When the Turkish Prime Minister tried to block access to Twitter in his country, Graffiti took on a new purpose. On a typical day, Turkey ranks about Number 8 in active Twitter users worldwide. That’s about 10 million active users on any given day.  If Prime Minister Recept Tayyip Erogan thought he would easily silence those voices, he had another thing coming.

On the evening of the ban, graffiti began covering the walls and roads in Istanbul to tell people how to access Twitter despite the block.

There has been a lot of debate over how much of an impact Twitter and social media had had in revolutions and crises around the world, but its impact is hard to ignore. Twitter has played a huge role by helping people get images of violence out to the outside world, and into the hands of  the wider public.


How does Twitter manage to make so many quick hits of information make sense? That’s where Hashtags and Trending come into play. A Hashtag is a number sign #. It organizes information on Twitter.

For example, if you search #GameofThrones, you’ll get a list of tweets related to the TV show. What you won’t get are tweets that say I love board games because games isn’t preceded by the hash tag. Twitter uses those Hashtags to determine what its users are talking about. The topics that are being most talked about, are considered to be trending.  A-word-phrase-or-topic

You can find lists of what is trending in your area, or world wide right off of the Twitter home page.


The following are just a few popular trends that have been circulating on Twitter over the last few weeks. There are of course many more! Feel free to add any extras in the comments below.

The suspected misogynist motives behind Elliot Rodgers killings in Isla Vista a week and a half ago is bringing a Twitter hashtag movement to the forefront.

“I don’t know why you girls have never been attracted to me, but I will punish you all for it. … You throw yourselves at all these obnoxious men, instead of me, the supreme gentleman.” (Via YouTube / Elliot Rodger)

Due to the fact that Rodger seems to categorize all women under one label in his rant, the hashtag #YesAllWomen was born. It touches on issues like harassment and gender relations.

“Every woman I know has been taught to not leave her drink unattended or we could be drugged and raped. #YesAllWomen” (Via Twitter / @film114)

Many of the tweets tell jaw-dropping stories of abuse, harassment and more. The #YesAllWomen campaign is trying to show the abuse and harrassment that many women in the west deal with on a daily basis. This, in turn gave rise to the #NotAllMen trend on twitter.

“#NotAllMen are the same but #YesAllWomen live in fear of not knowing the difference between a genuinely nice guy and a potential attacker.” (Via Twitter / @JadeScanlon)

It’s a heavy topic to try and address in 140 characters, but it’s gained a lot of attention. It sat near the top of Twitter’s trending topics over the weekend.


By now, almost everyone has heard about the abducted girls in Nigeria by Boko Haram. In case you’re not up to date though, here is the recap.
In the middle of the night on April 15, more than 300 girls were kidnapped from their school in Chibok, Nigeria.
The horrific crime—carried out by Islamist militant group Boko Haram—went largely unreported for nearly two weeks.
The #BringBackOurGirls campaign changed that. 

In part due to pressure from Twitter and the public, The United States is finally deployed a 200-person military and law enforcement delegation to Nigeria to help in the search, and in the meantime, people all over the world are speaking out through the #BringBackOurGirls campaign. You can see (and upload your own!) photos on this Tumblr set up by Amnesty International, and check out some of the big names showing their support.

The State of Social Media

Bill Gates once said that “If you’re business is not on the internet, then your business will be out of business.”

The exact date of that quote eludes me, or whether he was referring to having a website or being active on social media, but the point is moot. Social media is not a fad, and it has become just as important as accounting, management or any other division of any business.

If you don’t interact with your customers and employees in some way on the world wide web, odds are you won’t have any customers to interact with shortly.

With that in mind, for today’s post I’m going to focus on something a little different. I’m going to break down social media – tell you about the veterans of the industry (Facebook, LinkedIn), the causalities (MySpace) and the revolutionaries (Snapchat, WhatsApp). I’m going to explain the pros, cons and purposes of all of these so you will hopefully have a better understanding of how Social Media can work for you and your business.

Domo Infographic






Arguably, the one that started it all. Facebook wasn’t the first social networking site out there, but it certainly brought the concept into the spotlight.Facebook-is-a-popular

Like many social networking sites, Facebook got its start by university students who initially marketed their product to other university students. Facebook is a child of Harvard. It remained on that campus exclusively for its students from 2004-2006 before finally graduating and opening up for the general public.

Today the site has several incredibly popular features. These include:

  • Marketplace – allows members to post, read and respond to classified ads.
  • Groups – allows members who have common interests to find each other and interact.
  • Events  – allows members to publicize an event, invite guests and track who plans to attend.
  • Pages – allows members to create and promote a public page built around a specific topic.
  • Presence technology – allows members to see which contacts are online and chat.

Today it is a vast, sprawling network that has over 1 billion users. It is still growing and evolving as well. Everything from photos to videos to text can all be shared through Facebook.

Check out this video from the popular group AVByte for a fun summary of Facebook.

The last day of April saw the CEO and Founder of Facebook, Mark Zuckerberg take the stage at a Facebook Developer Conference (F8). The Facebook developer conference is suppose to happen every year, but this was the first one they’ve had in three years.

The main developments at this event revolved around mobile technology and advertising. Facebook has been monetized and it is a money grabber. I won’t summarize the entire conference here, but the news site 4CAST has an excellent summary of the event published. You can read their recap for yourself HERE

We spoke a little bit about changes in Facebook a while back. You can check out that blog entry HERE.

What Facebook comes down to is that it is a site that has over 1 billion active users. It gives you the chance to show something off (be it yourself, a product or your business) in a way that people can relate to.



One of the reigning Kings of Social Media, Twitter has flapped in and picked up an impressive flock of followers.

Founded in 2006, it started out as a text messaging service that allowed users to communicate with a small group with short and sweet messages.


The main charm of Twitter is that it is real time. Information is shared immediately and can be used on almost any device to share news, pictures and real time conversations.

Take the below picture for an example. Star Ellen DeGeneres was hosting the Oscars this year. While she was hosting, she took the below photo and shared it through Twitter.


This tweet was viewed over 3.3 billion times worldwide through Twitter! That’s a lot of people seeing your content!

Twitter has hit a snag in the last few days though. It’s stock hit a new low after their IPO (initial public offering) lock-up ended last week. Shares dropped more than 11 % by the end of the day the lock-up ended, the lowest they’ve been since their initial public offering in November.

Lock-up periods prevent company insiders from selling stock following an initial public offering.



Google+ is Google’s answer to social media. It  claims to not just be a social networking service, but a social layer that covers all of your actions on the internet.


Google + entered the social space in 2011, and it had a very rough start. Largely met with scepticism for joining a crowded field that was already dominated by Facebook and Twitter, many wondered why it was needed.

Today though it has established itself as the second largest social-media site in the world. It has a monthly userbase of 235 million and its unique features like Hangouts and Communities have made it an incredibly useful network.

Google Hangouts: is a free video chat service from Google that enables both one-on-one chats and group chats with up to ten people at a time.

Google+ Communities: is a feature that allows you to develop or participate in a community around a specific shared interest. Can be private or public. 

Despite these successes, there has been some mixed reports on whether or not Google+ is dying. A few weeks ago its boss Vic Gundotra suddenly and unexpectedly announced his departure from the company. Now, Google is testing a new sign in button for developers around the internet that replaces the branding of the companies social network.

No longer the red sign in icon for Google+, developers can now display a blue button that says ‘Sign in with Google’ instead.

That does seem pretty ominous.



Think of LinkedIn like the Facebook of the professional world. Personally, I think everyone should have a profile on this site, and not just because that would make my job so much easier.


Sources say that over 90% of Recruiters are using LinkedIn in some capacity. Since P4Digital and Planet4IT are placement agencies, I’ll let you fill in the blanks. LinkedIn is incredibly important for visibility.

It has more than 2777 million members. According to statistics, professionals are signing up to join LinkedIn at a rate of two new members per second! It’s web traffic grew by 34.51% in 2013.

This site is all about establishing connections and connecting with other professionals in a field. You can get your work endorsed, make yourself searchable and join and participate in a variety of groups and discussions to tout your expertise.

Most importantly, you can promote yourself.


instagram“Capture and share the worlds moments.” Launched in October of 2010, Instagram is at its heart a photo-sharing app.


This Social media service is incredibly popular. It became #1 in the App store within 24 hours of launch! It is made up of three main components:

  • Photo sharing – you can take pictures with the app or use photos that are already in your smart phone camera roll and share them on not just Instagram but other networks as well.
  • Photo Manipulation – they have a bunch of different filters youc an use to ‘spice up’ your pictures. From black and white to futuristic, there are tons.
  • Social –  like all these other networks, Instagram is based around having friends and followers. You can talk with others, like photos and follow other people who you like.

Instagram’s popularity is still growing at an astounding rate. A lot of people are predicting that it will eventually surpass Facebook and become the reigning King.



Do you keep a message board at home? A place to pin photos, inspirational quotes, recipes, and goals among other things? Pinterest is the digital version of that.


Pinterest is a website that allows you to “pin” things online, just as you would pin them on a real life bulletin board.

Pinterest saves all of your pins on your account so that you can access them easily from a variety of devices. Since it is officially a ‘social’ site, you can also follow friends and “repin” things to your own boards that they have shared. There is also a live feed of items that are being pinned by strangers when you’re searching for inspiration.




You all knew I was going to mention this one! It would be silly if not down right embarrassing if I didn’t talk about the platform I am using to write this very Blog!



There are actually two parts to WordPress. The first, is a simple blogging system. You can like posts, comment and follow them all from a simple dashboard similar to Facebook or Instagram. However, you can also venture into the deeper aspects of WordPress which involve a fully customizable website creation platform.

However, since we are talking about social media today, we’ll just stick to the first version. gives users a free blog they can use to post content. You are not allowed to place ads or advertise your product or service. You can always upgrade to the premium account for a fee to get the ad-free site with a personalized domain name.



This is where the Viral Video really got its start. Forget images and text; Youtube is all about sharing videos.

YouTube-is-aFrom family videos to vlogs to feature length movies, Youtube brings interaction to a whole new level. Registered users are allowed to upload whatever they like (within Copywriting laws, of course), and you don’t have to be a registered user to watch them.

Today, the Youtube video search is the second largest search engine in the world, coming just behind Google.

Like most social media sites, YouTube allows you to build followings, follow people, favourite and like the videos they have uploaded.




The cry of “DO IT FOR THE VINE” is probably something you have all heard before. A fairly new social media network, like many others it allows people to like, share and follow. Like Youtube, it is a network that allows for sharing of videos.


What makes Vine different from Youtube is that each clip can only be 6 seconds long. It’s a great service for quick and funny views.



Making a social media network isn’t a simple matter. When they are successful, boy are they ever successful. However, not every network makes it. Even if they have success for a while in the past, that is no guarantee that it will continue to survive into the future. Below are some examples of Dead Social Networks.

Friendster: a social network that was founded in 2002. Arguably one of the first truly successful social media sites, it is often thought of as the grand-daddy of social networks. At its peak it had over 100 million users, most of them in south Asia. They were so popular, they turned down a 30 million dollar buyout offer from Google in 2003.

In July 2009, following some technical problems and a redesign, the site experienced a catastrophic decline in traffic as users fled to the then new network Facebook.

MySpace: was a social network that placed an emphasis on music. It was in direct competition with Facebook. Both of them came out roughly at the same time, and offered similar features. At its peak in December of 2008, Myspace had 75.9 monthly unique visitors in the U.S. alone. By May of the next year that number had dropped to 34.8 million. After that it lost on average a million U.S. users a month.

Rumours are circulating that MySpace may be rebranding and trying to make a comeback, but if it tries it will be fighting an already oversaturated market.







Facebook just spent an astounding $16B+ for WhatsApp this year.



WhatsApp isn’t as popular in Canada and the United States as it is in Europe, Latin America and India. Actually, when you add all of that together, it has 450 million monthly average users.

WhatsApp relies on data to send messages, so it doesn’t cut into your monthly text allotment. It functions very similarly to BBM or iMessage for the Blackberry and iPhone respectively, but it is a cross network device.

This application is free for the first year, and then costs just 0.99 cents a year after that.



Most of us know the famous quote from the mission impossible movies. The “This message will self destruct in 5 seconds”. Well, Snapchat is built around that foundation.

Snapchat-is-a-mobile-appThat’s right. When a user sends a message they get to decide whether it will live for between 1 and 10 seconds. After that, it’s history. Of course, there are ways to undelete the photos, but it is very difficult to do. Everything from wacky facial expressions, to food to… well, more private photos are being shared because of the added privacy of this service.


Last Thursday, Snapchat settled charges with the Federal Trade Commission that it deceived customers on several levels. The app isn’t totally secure, and the company was secretly spying on its users. Snapchat assured users that private photos sent using its app would automatically delete. Those were lies.

The disappearing videos and photos don’t actually vanish. They were stored unencrypted on phones. The company was also quietly collecting information about its customers despite the fact that it promised not too. Then hackers stole this information from 4.6 million Snapchat users.





Tinder, online dating in the age of social media.



Once you download this app to your mobile device, you take it with you as you go about your day. Tinder does the rest.

It alerts you to other Tinder users who fall within a specified age range and gender that are within a certain distance of your location, and it lets you know if you have any mutual friends.

You then decide whether or not you like the look of a person – if you do great – if not, they will never know. If you’re both interested then Tinder’s messaging function offers you a virtual private location to chat and get to know each other in.



Of course, this is just a very brief summary (in a 2000 word blog!) about the current social media scene out there. This list is changing and growing almost daily, so the best thing you can do is decide which of these, if any, are working for you.

That, or check back here at the P4Digital blog for more updates!