Digital Project Management:
The nature of front office projects compare to traditional IT projects is one that generally involves a more co-operative project.
Not only do you need developers and testers but you might need artists, user experience and web analysts or more.
As a result THE key skill of a digital PM is the ability to be a strong scrum master who knows how to be a gatekeeper not just a facilitator.
Digital Strategist: There is still a lot of pushback from companies regarding embarking on digital campaigns and most of this derives from a lack of understandable direction. The front office loves quantifiable measures (If I call 100 people I will get 10 meetings and 2 sales) and the digital universe isn’t setup to be conducive to quantifying results. That is where the digital strategist comes in. They are the purveyor of all things actionable and can translate what a business needs into a measurable digital strategy.
p4digitalblog.wordpress.com 